Facebook and Oculus have announced new pricing for the Oculus Rift Bundle.
Just over a year ago, the Oculus Rift Virtual Reality Headset debuted in the consumer marketplace. The virtual reality (VR) headset was priced at $599 and only included an Xbox controller as a bundled option. This past December, Oculus introduced a new Touch controller. The Touch controller would provide a more immersive experience for gamers. Gamers can use their hands in combination with the headset to create a more real and engaging VR experience. At its launch the Touch controller was priced at $199, making the Oculus Rift Bundle $798.
After price cut, Oculus Rift + Touch Bundle will be priced at $598, a $200 savings. Oculus Rift Headset will cost $499 and the Touch controller will now cost $99. Additional sensors can also be purchased for $59.
Oculus will be offering a $50 Oculus Store credit to the customers who previously purchased the touch controller before the pricing changes. This offer will hopefully take some of the sting out of being an early technology adopter, and assure customers that buying a product at its initial launch isn’t going to lead to buyer’s remorse.
New pricing was implemented as an attempt to bring VR to more people. By lowering the barrier to entry, Oculus can gain new customers and expand the Oculus ecosystem.
There a few alternatives to the Oculus Rift Bundle including the HTC Vive available in the mainstream marketplace, but the Oculus Rift Bundle offers some compelling features that really make it stand out in the VR headset space. For starters, the Oculus Rift can run software from both the Oculus Store and the Steam Marketplace. This offers more variety and purchase options for gamers. It is also a benefit to game developers to have the capability to publish in multiple stores. The Rift also includes integrated audio and a pretty nice head strap to improve the overall VR experience.
According to Oculus, the Rift is sold at cost and the new pricing is due to a decrease in the Rift’s component and manufacturing costs. Oculus is making great strides when it comes to bringing VR to everyone.
They launched the Oculus Ready Program to bundle the Rift with compatible devices. New laptops from AORUS, ASUS and more have already been added to the program. New Oculus Rift Bundles are projected to be coming in the near future with new device options and additions. Oculus is very invested in virtual reality, and they plan to continue improving their headsets and working to lower the overall cost of VR.